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Manor matters super hard level2/9/2024 ![]() The National Association of Home Builders does not track the popularity of the style. Even Kris Jenner and Khloé Kardashian channeled the vibe for the exteriors of the side-by-side mansions they built in the Santa Monica mountains. At Jessica Cloe Miniatures, the $450 six-room modern farmhouse dollhouse kit with board and batten siding is sold out, but you can still buy plenty of rustic side tables, soaker tubs and wooden trays writ small. Pottery Barn Kids advertises a modern farmhouse crib, on sale for $600, and Home Depot sells a modern farmhouse outdoor playhouse for $299. While many designers and design critics predicted the look would have peaked by now, its staying power proves we’re a long way from the summit. The look evolved, led by a new generation of celebrity designers with their own renovation shows and home furnishing lines, like Shea McGee of Studio McGee, who whitewashed brick and embraced blond, beige and wicker. It didn’t take long for the style to overtake contemporary homes and consume Instagram feeds as kitchens bathed in white shaker cabinets and heavily veined countertops became standard. The Gaineses turned Waco, Texas, into an unlikely design destination as the city’s old farmhouses were wrestled into the modern era, busy floral wallpaper stripped away to reveal virgin shiplap, the lowly building material reinvented as the main attraction. ![]() Modern farmhouse, a contemporary style that bears a passing resemblance to a traditional farmhouse, first entered the American lexicon a decade ago on “Fixer Upper,” the HGTV sensation that catapulted the hosts, Chip and Joanna Gaines, onto the national stage, and persuaded homeowners to decorate their walls with enormous clocks and word art proclaiming the banal - Family! Eat! Coffee!
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